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Business Team

CERTIFICATION COURSES IN PAID MARKETING(SEM & SMM)

Scope of (PPC)Paid Advertising

 

PPC Executive :-PPC official is a passage level occupation in the PPC business. PPC official attempts to essentially actualize every one of the crusades, perform battle alteration and produce reports. This job is an operational job and requires a ton of reasonable information on the stage.

 

PPC Specialist :- A PPC pro works intimately with the record administrator to understand all the PPC advancement thoughts. The duties of this job are to conceptualize advancement thoughts with the record director, do the fundamental information investigation and for all intents and purposes apply the strategy to test and streamline crusades.

 

PPC Account Manager :-This individual will be answerable for the general working of PPC crusades for the customer or in-house organization. The key duties of this position are to guarantee going great of existing efforts by organizing appropriate announcing technique, perceive and dispatch new battles according to the business need and start and screen crusade advancement thoughts to convey better ROI.

 

PPC Pay Scales for Different Posts Not by any means India, just as different nations, a significant number of the Business, relies upon PPC battles. In PPC, when you are guaranteed with Google AdWords and Bing, at that point you’re beginning Salary as given underneath.

  • PPC Junior-25K-35K.

  • PPC Team Lead-60K-70K.

  • PPC Expert-70k-1Lac.

  • PPC Manager-Above 2.5 Lac.

 

 

Course Content in Paid Advertising

1.What is advertising?
2. Channels for advertising?
3. Building Advertising strategy for brand?
4. Creating Images & editing in Photoshop
5. Editing videos for advertising
6. Writing ad copies & Hashtags uses
7. Setting up Facebook Ad account

  1. Facebook business manager

  2. Creating a Facebook page

  3. Creating a Facebook Ad Account

  4. Setting up tracking pixels for advertising.

  5. Understanding the pixel data

  6. Creating audience for re-marketing.

8.Building advertising strategy for Facebook & Instagram
9.Creating ads in Facebook ads Manager

  1. Defining Campaign objectives

  2. Understanding the Audience

  3. Workshop on choosing audience for advertising

  4. Selecting the ad type for the campaign.

10. Analyzing the Facebook campaigns
11. Campaign Optimization
12. Setting up Google Analytics
13. Setting up Google Adwords

  1. Linking with analytics & YouTube

  2. Setting conversion pixel

  3. Setting Custom Conversion

14. Using keyword planner
15.Setting and using Google merchant center
16. Building advertising strategy for Google
17. Creating ads in AdWords

  1. Understanding the Campaign types

  2. Defining Audience in ad set

  3. Adding keywords, broad match & exact match

  4. Writing ad copies

  5. Understanding and creating different types of ads

18. Analyzing AdWords campaigns
19. Optimizing campaigns
20. Lead generation and its importance
21. Components of lead generation

  1. Landing pages

  2. Thank you page

  3. Ads

22. Basic UI & UX of a landing page
23. A/B Testing
24. Converting leads into sales
25. Lead nurturing
26. Creating overall marketing report
27. Understanding multi channel attribution
28. Understanding multi channel strategy
29. Building Multi channel strategy

 

 

Fees & Course Duration of Paid Advertising Training

Fee: Rs 25,000
No of Classes: 48 Classes
Class duration: 2 Hours

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